Last updated on Sept 21, 2026
This document is an electronic record in terms of Digital Personal Data Protection Act, 2023 and rules made thereunder as applicable. No physical or digital signatures are required being an electronic record.
Fitterfly (by PB Health) (referred to as “we”, “us”, “our”, “Fitterfly”) is the author and publisher of the internet resource on the World Wide Web as well as related software and applications.
We are committed to protecting your personal information and your right to privacy. When you visit our portal and fill up any forms, you place your trust in us by sharing your personal information. We take your privacy very seriously. In this privacy notice, we describe our privacy policy. We seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read it carefully, as it is important. If there are any terms in this privacy notice that you do not agree with, you are requested to discontinue use of the website and services immediately.
This Privacy Policy applies to all information collected through this website and/or any related services, sales, marketing, or events (we refer to them collectively in this policy as “Sites”). Fitterfly is subject to and must comply with all the applicable privacy laws and regulations of India including but not limited to the Information Technology Act, 2000 read with Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, the Digital Personal Data Protection Act, 2023 and rules made thereunder, General Data Protection Regulation, to the extent applicable, and other applicable laws, rules or regulations, as amended from time to time.
Personal Information you disclose to us
We collect personal information that you voluntarily provide to us when visiting this website. The personal information that we collect depends on the context of your interactions with us, and the Sites. The personal information we collect can include your first and last name, email address, contact details, location, health-related information (where required for service delivery) and other similar data.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information. Fitterfly shall not be responsible for the authenticity of the information provided by you.
Information Automatically Collected
We automatically collect certain information when you visit, use, or navigate the Sites. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, referring URLs, device name, country, location, information about how and when you use our Sites and other technical information.
This information is needed to maintain the security and operation of our website, and for our internal analytics and reporting purposes. Like many businesses, we also collect information through cookies and similar technologies.
We process your personal information for these purposes in reliance on our legitimate business interests to run our healthcare facilities ("Business Purposes"), to fulfil a contract with you (“Contractual”), with your consent, and/or for compliance with our legal obligations. We use the information we collect or receive to:
Fulfil and manage your appointments/ requests, including provision of healthcare services.
Contact you regarding your use of our services, including service-related communications, reminders and updates.
Request feedback and improve service quality.
Use your information for other Business Purposes, such as data analysis, identifying usage trends, determining the effectiveness of our services and to evaluate and improve our business and your experience.
Comply with applicable legal, regulatory, and statutory obligations, including medical record maintenance requirements.
We may process or share data based on the following legal basis:
Consent: By using the Sites, you acknowledge and accept our Privacy Policy and provide your consent for collection and processing of your personal data in accordance with this Privacy Policy, subject to applicable laws. By using the Sites, you have consented to the Terms of Use and other applicable policies (where and when applicable) of Fitterfly.
Legitimate Interests: We may share your data with any third party to achieve our legitimate business interest. This information is aggregated data only (such as statistics) and contains no personally identifiable information whatsoever.
Performance of a contract: Where we have entered into a contract with you, we may process your personal information to fulfil the terms of our contract.
Legal Obligations: We may disclose your information where required to comply with applicable law, governmental requests, judicial proceedings, court orders, or legal processes.
Vital Interests: We may disclose your information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person and illegal activity, or as evidence in litigation in which we are involved.
Business Transfers: We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, please also remember that no system is completely secure, and we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our Sites is at your own risk. You should only access this from within a secure environment.
We will only retain your personal information for as long as necessary for the purposes set out in this Privacy Policy, unless a longer retention period is required or permitted by law, including applicable medical and healthcare record retention requirements.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it, or, if this is not possible (for example, where data is stored in backup archives), we will securely store and isolate it until deletion is possible.
Subject to applicable laws (including the DPDP Act), you may have the following rights:
To request access to your personal information.
To request rectification or deletion/erasure of your personal data.
To restrict the processing of your personal information.
To withdraw consent at any time, subject to legal or contractual restrictions. However, this will not affect the lawfulness of the processing done before the withdrawal of your consent.
If you are concerned about an alleged breach of privacy law or wish to raise a complaint, you may contact us at the details provided below.
Most web browsers are set to accept cookies by default. You can modify your browser settings to remove or reject cookies. However, this may affect certain features of the Site.
Fitterfly may allow authorised third parties to place cookies for analytics or service optimization. Fitterfly does not store personally identifiable information in cookies. Fitterfly shall not be responsible for the privacy practices or content of third-party websites, and users are advised to review the privacy policies of such third-party websites before interacting with them.
Further, the Site may include social media features, such as Facebook, X (formerly Twitter), YouTube, Instagram and LinkedIn buttons (“Features”). These Features may collect your IP address and may set a cookie to enable the Feature to function properly. Such Features may also track your interaction with the Site in accordance with their respective privacy policies. Your interactions with these Features are governed by the respective privacy policies/statements of the companies providing them, and Fitterfly shall not be responsible for any data collection, processing, or practices undertaken by such third parties.
If you have any questions or concerns about this Privacy Policy or our data practices, you may contact us at:
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Fitterfly reserves the right to update this Privacy Policy from time to time. The updated version shall be made available on the website and shall become effective upon publication. Continued use of the Site shall constitute acceptance of the updated Privacy Policy.
